Primare AB

Complementing Lagom is the Danish word, Hygge (“heu-gah”)—often translated as “cozy.”However, the concept of Hygge encompasses so much more. It may be considered the highest expression of living, that deep satisfaction that comes from time well spent—sharing food, drink, music, and movies with family and friends—in celebration of everyday living. Hygge often manifests itself as a direct response to the harsh and unforgiving, yet spectacular and inspiring, natural world of Scandinavia—where a deep and abiding connection is felt for the earth—and particularly, for the unique landscape and climate. There, the long, dark winter is not necessarily something to be endured, but rather enjoyed, in great part because it inspires the most intense moments of Hygge. Almost invariably, Hygge involves being around a fire or candle to provide a sense of warmth and well-being.