Primare_A35-8-Black unit

Primare A35.8 8-channel Amplifier

Primare AB

Proud Member of The Nexus Brand Family

Based in Sweden, Primare exemplifies the Scandinavian attributes of honesty, integrity and timeless design—delivering these to a global audience for three decades in the form of an extensive line of high performance audioproducts.

Acquiring a Primare product avails one of the best of Scandinavian culture and ideals. Primary among these ideals is the concept of Lagom (“laah-goam”), the Swedish word for the sense of true satisfaction that comes from balance and harmony—not too much, not too little—just right.

Network Players

CD Players
Phono Preamplifiers
Integrated Amplifiers
Home Cinema
Accessories & More

Complementing Lagom is the Danish word, Hygge (“heu-gah”)—often translated as “cozy.”However, the concept of Hygge encompasses so much more. It may be considered the highest expression of living, that deep satisfaction that comes from time well spent—sharing food, drink, music, and movies with family and friends—in celebration of everyday living. Hygge often manifests itself as a direct response to the harsh and unforgiving, yet spectacular and inspiring, natural world of Scandinavia—where a deep and abiding connection is felt for the earth—and particularly, for the unique landscape and climate. There, the long, dark winter is not necessarily something to be endured, but rather enjoyed, in great part because it inspires the most intense moments of Hygge. Almost invariably, Hygge involves being around a fire or candle to provide a sense of warmth and well-being.

By extension, Primare components are designed, built and supported with Lagom and Hygge in mindin a  sense, becoming the flame that brightens life and warms the soul.

Primare_A35-8_silver unit

Primare A35.8 8-channel Amplifier


“The Primare A35.8 amplifier surprised me… Its eight channels and bridged gain options endow it with tremendous versatility… worthy of an audition in any multichannel setup… a pleasure to use and to listen to.” 

Primare_SPA25_black unit

Primare SPA25 Prisma Receiver

★ ★ ★ ★ ★

“This reciever marks the triumphant  return of a somewhat ’boutique’ brand to the world of multichannel AV… looks premium, sounds superb, worth every penny…
HCC Verdict – Best Buy / Five Star”

With a modular, environmentally conscious approach that complements core values of lasting quality, ease of use and deeply satisfying performance, Primare effortlessly delivers today’s ever-expanding music and visual experiences in all their richness and variety, whether the source is analog or digital, wired or wireless, stored or streamed.

Visit Primare online for a comprehensive portrait of their products and philosophy.

Scroll to Top